In recent years, the Internet has changed the product form, sales channels, business and profit models of doors and windows. Of course, it also includes the popular entertainment marketing means in the context of Internet communication. This new marketing method of younger, diversified and entertainment is being rapidly applied to the field of doors and windows. In the final analysis, this change of cross-border pan-entertainment marketing mode, mainly to please young consumers, get more attention and psychological identity of these consumers, and then maximize the brand effect of doors and windows.

Keep up with the trend and inject new elements into brand marketing

When the Internet develops, some people have used "eyeball economy" to locate its business model. From this point of view, in the era of "Internet +", doors and windows enterprises are more willing to operate the Internet as a media resource. Relying on the innovation drive of the Internet, the traditional marketing channels of doors and windows have become more diversified and broad.

The most old-fashioned and traditional marketing, but also focused on the ground promotion: single-page distribution, promotional activities, into the community, to roadshow. Later, it evolved into joining the high altitude, TV and advertisement made the promotion more three-dimensional, while the Internet gave door and window enterprises more choices and more variants of the platform. In addition to the construction of the e-commerce platform on the cloud end, there emerged an ecological circle to create fan economy, such as the opening of micro-blog and micro-message self-Media platform by door and window enterprises. Through the transmission of brand concept, product value to gather fans, cultivate loyal consumers.

In the future, the concept of "Internet +" and its practical deduction are now giving us more attention to experience and focus on interactive scene construction. Therefore, in the past one or two years, there has been a new trend of social interaction, such as live broadcast. As one businessman said when he talked about this phenomenon, "I am afraid that the enterprise will grow old, so I need to change the image to adapt to the new stage of development. With the help of some marketing activities, the brand idea can be spread skillfully with the help of the power of stars. This is a way to dig the social value of entertainment resources in depth. This way of entertainment can help enterprises maximize the brand effect. Therefore, it has become a new method for businessmen to invite a lot of net red people to conduct live broadcasting interaction.

Although the actual effect of online Red live broadcasting on powder absorption, it is not yet known how much the door and window enterprises can benefit from this form. But for windows and doors enterprises, it is still a positive attempt to brand younger, "close" to young users, and play happily with young people. Essentially, all these are around the platform to strengthen interaction with fans, enhance user stickiness, and then build the fan ecosphere.

The diversification of promotion platform has created a new way of aggregation of fan economy, which is also enough to make people look forward to the next 3-5 years. In the era of more accurate big data, closer user distance, more open ecology and faster innovation-driven, which new elements will be injected into the platform strategy by window and door enterprises.

Cross-border Pan-Entertainment to Maximize Brand Effect

On the one hand, it is a multi-choice question of the platform, on the other hand, it connects the era of consumer upgrading of the Internet tide, and also provides impetus to the cross-border transformation of entertainment for door and window enterprises in marketing promotion, composing a colorful and interesting proposition.

It can be seen that the Internet has changed the product form, sales channels, business and profit-making modes of doors and windows, including the popular entertainment marketing methods in the context of Internet communication, which have also been rapidly applied to the field of doors and windows. In the final analysis, the main purpose of this change is to please the younger consumer groups and obtain this group of consumption. More eyes stay and psychological identity.

To this end, turning on the TV, many hot TV variety arts, but also attracted a lot of door and window enterprises into heavy money, familiar with each other. You can understand the good intentions of the door and window enterprises, but why do some entertainment entertainment entertainment entertainments that seem impossible to beat IP? In fact, this is precisely because the era of connecting consumption is in a transitional period, which reflects the characteristics of the times, the main manifestation of which is the replacement of mainstream consumers: when all kinds of wifi, wifi, etc. Bluetooth, infrared scanning to enter the window function, the consumer's usage habits will inevitably change. As "fresh people", the post-80s and post-90s have become the pioneers of the transformation of doors and windows and the main force of consumption.

For a door and window brand, according to its relevant market personnel, consumers aged 25-35 have accounted for 70% of its target audience. It can be said that the trend of younger and younger is becoming more and more obvious. In order to get the attention of these consumers, we must learn to communicate with them. For these consumers, the influence of the old door and window brand is broken at different ages, and through the mentality of playing, entertainment marketing can undoubtedly carry out the brand year quickly and effectively. Lightweight, fashionable, high-end upgrade, to achieve the effect of teaching and pleasure.

Therefore, whether it is television entertainment or network entertainment, can play, hey just right, is good dissemination and promotion. Therefore, whether it is for industry leading brands or other small and medium-sized door and window brands, with the help of some entertainment marketing activities, the brand concept is cleverly disseminated with the help of the power of stars, which is a way to dig the social value of entertainment resources in depth, and this entertainment way can help enterprises maximize brand effectiveness. Should.

More rational understanding and positioning, turning to users without losing powder

From the marketing point of view, promotion is ultimately for