In 2017, the central government proposed to revitalize the real economy. It is clear that we should focus on improving quality and core competitiveness, adhere to innovation-driven development, and expand the supply of high-quality products and services. Grasping the real economy, revitalizing the manufacturing industry and promoting the quality and efficiency of manufacturing industry are the important contents of pushing forward the structural reform of supply side. With the change of domestic policy and market orientation, all kinds of delightful information are constantly emerging in the door and window curtain wall industry. But at the same time, the domestic building door and window curtain wall industry, whether suppliers or service providers, still has weak brand awareness, single marketing channels and means, serious homogeneity of products and lack of innovation in product technology. Pseudo-innovation and other issues. In order to help enterprises in the industry chain of building doors, windows and curtain walls better understand the status and status of the industry, so as to enhance their product quality and service capabilities, relevant institutions have combed and analyzed the overall economic situation of the industry.

Development Status of Door, Window and Curtain Wall Industry

In the first half of 2016, under the condition of the national economic downturn, the whole construction industry withstood greater downward pressure and maintained a steady development trend as a whole, with the overall turnover unchanged with that in 2015. However, the situation of overcapacity still exists. The scale of construction industry and the total amount of industrial structure have not changed significantly under the new normal economic situation, especially the total market volume of doors, windows and curtain walls has not changed significantly.

In the second half of 2016, the economic operation of the building materials industry showed a rebound in the bottom and a steady and good momentum. The production of the main supporting materials and products of the door and window curtain wall industry increased steadily, the price rose rationally, the economic benefits continued to improve, and the quality of development improved. Of course, it is inseparable from the transformation and upgrading of the country's overall economic strategy, focusing on promoting structural reform on the supply side and seeking change on its own initiative. However, the contradiction of excess capacity has not been fundamentally alleviated, the supply structure remains to be optimized, the international market demand is weak, and the industry recovery momentum is still unstable.

In this context, the door and window curtain wall industry market continues to develop, relevant suppliers, service providers, etc. under the new normal economic situation, ushered in new challenges and opportunities for industry development, and crises also exist at the same time. For most industrial chain enterprises, especially suppliers of various types, the severe industrial environment, the capital shortage of upstream enterprises, especially real estate enterprises, prudent loans of banks and financial systems, and the entry of external brands into the Chinese market, integration with domestic brands, rapid changes in product technology, and abundant shortcomings Alienation of demand, especially more and more individual demand, has caused tremendous competition pressure in the industry. The bottleneck of the development of the industry is highlighted. At present, the three most important problems to be solved in the building door, window and curtain wall industry are: 1. How to improve the brand influence. 2. How to enhance the competitiveness of products. 3. Developing new markets. Breaking through the market captivity and occupying the market heights by leading competitors in their own industry competition are the most important issues for enterprises to consider at present and in the next few years. Source: China Curtain Wall Network

When the competition becomes more and more fierce, all kinds of problems will become more prominent, causing many enterprises to fall into the awkward predicament of channel conflict, rising costs, declining revenue, continuous customer complaints, and substantial reduction of satisfaction. Faced with the problems mentioned above, on the one hand, enterprises should establish brand awareness and build brands that belong to the common recognition of enterprises, sellers, construction enterprises and consumers; on the other hand, enterprises need to accelerate the pace of technological innovation, pay attention to product quality, improve service level, and take technological innovation as their products and development. The first driving force is to promote the overall and high-speed development of enterprises with the quality of products and services as a system supplemented by fine management.

An Analysis of the Overall Economic Situation of the Industry

The data base of this market performance survey and analysis comes from about 8000 aluminium door and window enterprises, 1500 building curtain wall enterprises, 900 aluminium profile enterprises, 1800 building glass enterprises, 4000 building hardware enterprises, 300 building sealant enterprises and 280 partitions. Thermal (sealed) materials enterprises, about 250 doors and windows curtain wall processing equipment enterprises.

From the overall development of aluminium doors, windows and curtain wall industry, since the first year of the 21st century, it has always been out of the fast lane of development, from the initial tens of billions to nearly 600 billion now. The annual composite growth rate of the two industries exceeds 15%, which exceeds the development speed of many traditional industries and manufacturing industries in China. In the industry of aluminium doors, windows and curtain walls, China is the largest country deserving of it.

However, in 2016, the whole industry was under great downward pressure in the context of the national economic downturn, and maintained a steady development trend as a whole, with the overall turnover unchanged with that in 2015. However, the situation of excess capacity still exists. Low-price competition has become a common problem in the real estate industry. As a result, the aluminium door, window and curtain wall industry has maintained a stable turnover with difficulties, but its profit has shown a downward trend as a whole. The operating profit of the whole industry in 2016 is 24% lower than that in 2015. Especially curtain wall products, building glass, doors and windows hardware and other three industries, the most obvious decline in profits, respectively, fell by 60%, 40% and 30%. Profits of profiles, building glue (the term "building glue" is provided by the industry encyclopedia) and heat insulation strips and materials industries have increased, with profits of the aluminium profile industry rising more, up to 36%.

From the overall perspective of the survey in 2016, it is clear that more than 35% of the enterprises whose business conditions have declined, 40% of them are flat, and only 20% of them are growing. Curtain wall, glass and equipment manufacturing industry is the most unoptimistic, superb